Showcase of Awesome and Creative Package Design

Striking a balance between art and product functionality is key when presenting your product to the everyday consumer. The packaging must be able to convince impulse buyers to want to purchase your product at a passing glance.

It does seem like a tall order, but in reality we see the result of this type of creativity everyday when we buy our favorite products. Ads taught us how to find the products we want. Once we are in the store, it is the packaging that draws our attention to the products and helps us to decide if the product is a good fit for us.

The basics of package design are for it to have a clean design that makes sense with legible writing. However, in this new age of technology the consumer is looking for more futuristic designers to provide them with visually stunning eye candy to consume.

If you cannot figure out what the product is or what it does automatically then it is not a design you want to put on the product. The package must clearly convey its message with a company logo and very few words. There are also those who want to cover every inch of the label with words and pictures. As a consumer I believe it is a waste of ink, unless it’s an important message that the company believes in, and the consumer should know.

Here are 29 links to examples of awesome and creative package design:

Pop-UpPopcorn

Audiovox+EarBudeezHeadphones

FuturisticCokeBottleDesign

MeijiCandy

LatherBeeRich

LandmineKetchup

Route 29 PeanutButterSticks

DymovUltra

MysterioBabyClothes

Field’sSweetSpot

QuickFruit

Re:ChargeBeveragePackaging

SoyMamelle

100% Soda

PrismEyewear

SalonModern

Coca-ColaMystic

BirdyJuice

Froosh

HoneyPackagingforKleinConstantiaFarm

CoffeeTime

RoyalTeaBags

LomaChocolate

Doritos

SweetCandyCompany’sTaffyTwistBoxes

StrangerAbsinthe

MissileEnergyDrink

MoonstruckFortunatoNo.4 ChocolateBar

Evian‘sGlassBottle

Conclusion:

In conclusion, a package must be visually appealing and invoke a positive emotional state in the person who is purchasing it in order to maintain a steady customer base. It must be innovative and progressive in presentation and idealism. It must also catch the eye of strangers to the product and convince them to try the product

Author: Ken Hattori

Technology writer with Online Graphic Design Degree

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